In late November of 2016, the Canadian Diabetes Association was looking for change: not only was a complete rebrand on the horizon, but an entire media campaign to educate Canadians on the disease was also in the works. Four months later, the CDA was reborn as Diabetes Canada, and the national End Diabetes campaign was launched.
Diabetes Canada called on ecentricarts to create a scalable campaign microsite that challenged Canadians’ perception of diabetes sufferers and shared statistics about the life-threatening disease. A multi-agency process from the get-go, our client wanted a website that could tell a story and showcase its new branding with impact and continuity. As each agency created their own piece of the puzzle in parallel to each other, ecentricarts began to design and develop the End Diabetes user journey.