Vucavu Logo

Room with a VU: Bringing Canadian media arts to the world

ecentricarts was instrumental in helping us work remotely from across Canada while using Agile techniques to create a world class platform. The results have taken us to the next level of delivering our unique Canadian and Quebec arts and culture nationally and internationally. – Julie Gendron, Product Designer, VUCAVU.COM

When the Canadian Coalition of Independent Media Arts Distributors (CCIMAD) approached ecentricarts, the organization had a clear mission: support media artists and improve accessibility to their work. What they didn’t have was a platform on which to achieve this.

Our mandate was to help CCIMAD shine a light on their coalition’s considerable library of Canadian Media Arts and artists with an interactive and on-demand media platform that enabled artists and distributors to share and monetize their content.
CCIMAD engaged ecentricarts to design and build an eCommerce and streaming media platform that drives revenue through rentals and subscriptions of online streaming media content, and allows for easy media management and publishing for its eight coalition member organizations. This tool also introduces the organization to the world with a new, contemporary brand identity: VUCAVU.

VUCAVU homepage banner

Key User Experience Features

  • Interactive artist and content discovery through browsable themes, search filters, and keywords
  • eCommerce functionality for on-demand rentals and streaming, and institutional content subscriptions
  • 3 discrete user experiences, including logged-in experiences for curators and the general public
  • My List feature that allows users to bookmark/add videos so users can re-visit videos
VUCAVU desktop My List page

VUCAVU desktop My List preview button

Key Design Features

  • Showcases new brand identity and highlights content with a contemporary interface
  • Fully responsive, modular design
  • Iterative, agile design process
VUCAVU mobile view 1
VUCAVU mobile view 2

Key Technical Features

  • Flexible Kentico homepage template combines personalized user content with any number of stackable custom widgets to feature curated selections of Titles, recent additions, Featured Artists, and other selected categories
  • Custom Kentico Smart Search template with keyword and interactive filtering capabilities
  • Enables curated and highly relevant Title and Artist searches
  • Custom Kentico handlers automatically update Smart Search indexes when CMS editors revise Title/Artist data
  • Search and media data is also cached in back-end services for optimized speed and performance
Vucavu search results page

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