As one of Canada’s top business law firms, Osler, Hoskin & Harcourt LLP are always looking for ways to provide the greatest value and expert service to their clients. Way back in 2013, Osler was producing a wealth of great news and content to share with prospective and current clients, but their means of publication and engagement had become increasingly cumbersome. Between a corporate website with outdated CMS technology, a multiplicity of specialized externally hosted blogs, and social media communications to maintain, something needed to change.
Osler engaged ecentricarts to create a robust online presence that would allow them to present an updated brand identity to the world, unify the Osler online experience under one URL, communicate their service offerings, and showcase their thought leadership with ease. This process would entail redeveloping the firm’s corporate website and migrating their separate marketing and thought leadership blogs into the new website framework -- creating an online experience that is easy to navigate, and easy to discover (through industry leading SEO performance). The new Osler.com also needed to assist users in navigating a vast and ever-growing library of resources with optimized global search.