The Word on the Street is Canada’s largest book and magazine festival, taking its celebration of the written word to five cities across the country annually.
The organization approached us to re-envision their online presence, which didn’t properly reflect the festival’s status as the country’s preeminent book and magazine event. The site was also complex to maintain, making updating the site — with an ever-growing, ever-changing roster of authors, books, and events — every year a cumbersome affair.
Our mandate was to revamp the website (the main site and the 5 festival sites) from the ground up, refresh the organization’s brand, and deliver a fully responsive user interface that would support desktop, mobile, and tablet devices. We were also tasked with providing a unified, simplified content management system that would allow all five festival teams to easily input, update, and integrate author, book, and event information.