Shred-it engaged us to be their digital agency of record, and to design and develop a global family of seventeen corporate websites, a customer self-service portal, and a robust digital marketing platform designed to drive lead generation and engagement.
We implemented a sophisticated digital marketing strategy and suite of marketing automation solutions, enabling Shred-it to:
- Dominate web search for key search terms and phrases in multiple cultures and countries, as well as local search rankings
- Target millions of prospective customers through personalized email DRIP marketing content, online marketing campaigns, paid search, and various re-marketing tactics
- Achieve unprecedented lead generation conversion rate percentages
- Empower the company’s global sales team to convert leads to customers with real-time integration with CRM . This enables sales reps to prioritize opportunities based on data-rich lead profiles.
Our engagement with Shred-it's marketing team and strategic partners is collaborative and analytics-driven, allowing us to optimize Shred-it’s online presence and lead generation efforts. This approach considers both the short and long game, with incremental changes informed by a big picture roadmap.
Key user experience features:
- Simple, streamlined user experience that emphasizes key user goals
- Geo-detection to place users on the appropriate national website, in the appropriate branch for their location
- Conversion-optimized experience that drives users to complete a Get a Quote form, or to opt-in to a nurture program
- Engaging thought leadership content
Key design features:
- Clean, modern, and flexible responsive design that works across many breakpoints/devices and cultures/languages
- Device-optimized design for key conversion points (e.g., desktop users are funneled to web forms-based conversion pages, while mobile users are driven to click to call features)
- Data-driven design (e.g. we employ A/B and multivariate tests, heat maps and scroll reach analysis — to inform design decisions and driven continuous optimization)
Key technical features:
- A Kentico CMS Enterprise Marketing Suite solution to deploy and manage a family of international marketing websites and B2B customer online customer service tools
- Integration with Shred-it’s marketing and back office tools, including Eloqua, Salesforce, and SAP
- A suite of analytics solutions to generate real-time platform performance data
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