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Combining platforms and strengthening business law leadership: Osler.com

As one of Canada’s top business law firms, Osler, Hoskin & Harcourt LLP are always looking for ways to provide the greatest value and expert service to their clients. Way back in 2013, Osler was producing a wealth of great news and content to share with prospective and current clients, but their means of publication and engagement had become increasingly cumbersome. Between a corporate website with outdated CMS technology, a multiplicity of specialized externally hosted blogs, and social media communications to maintain, something needed to change.

Osler engaged ecentricarts to create a robust online presence that would allow them to present an updated brand identity to the world, unify the Osler online experience under one URL, communicate their service offerings, and showcase their thought leadership with ease. This process would entail redeveloping the firm’s corporate website and migrating their separate marketing and thought leadership blogs into the new website framework -- creating an online experience that is easy to navigate, and easy to discover (through industry leading SEO performance). The new Osler.com also needed to assist users in navigating a vast and ever-growing library of resources with optimized global search.
During our ongoing relationship with Osler, ecentricarts has developed a flexible and functional website that has enabled Osler to meet their business objectives, and clearly demonstrate their thought leadership and legal expertise. Not only is Osler.com now a one-stop shop for business law news and blogged content, it’s also a downloadable, user-centric resource portal for prospective and current clients, students and recruiters, and alumni alike.

Osler desktop homepage
 

Key User Experience Features

  • WCAG Level 2.0 accessibility
  • Users able to easily export content to PDF
  • Highly customizable subscription settings for more targeted email marketing
Osler desktop resources page  
  • Highly cross-referenced content
    • Osler team member profiles automatically generate related posts, areas of expertise, and case information throughout site
  • Section-based advanced search for increased usability
Osler desktop team page  

Key Design Features

  • Fully responsive design
  • Created custom widgets for content flexibility and ease of use
    • Related content widgets optimize content discovery
 
Osler mobile view
Osler mobile view
 

Key Technology Features

  • PDF generation with ExpertPdf and custom-built configuration settings
    • Allows Osler to fine tune exported content
  • Custom-built tools for legacy CMS content migration to Kentico 8
    • Maintained categories, tags, authors, etc., with option to convert/edit items
    • Includes migration from WordPress blogs to Kentico 8
Osler desktop crisis management blog  
  • OnePlace (Salesforce CRM) integration - April 2017
  • Interaction (legal CRM) integration
  • SendGrid integration for broadcast email services

The Results

Through its optimized site structure, rich metadata and content, Osler.com has delivered industry leading SEO results for the firm, with the site typically ranking within the top five search result positions across a wide variety of legal services and client sector terms.

Osler and ecentricarts' working relationship lasts to this day, as we continue to implement new tools, support, and methods for Osler to spread their specialized knowledge and services online -- stay tuned for more updates and integrations!

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